Dr Chris Duley
Founder & Director

Chris set up Adept Insight in 2016 to capitalise on his 25 years consulting experience providing geospatial insight and predictive modelling services in partnership with organisations across a range of retail sectors and international markets.

He is a former Director of GMAP Ltd and Director of GMAP Consulting (part of Callcredit Information Group) and was also a Director of GMAP’s Japanese and Chinese businesses.

His retail sector experience is broad, including general and specialist retailers and brands, grocery and convenience retail, F&B, forecourt retailing automotive distribution, financial services and property.

Chris is a Visiting Fellow at the Leeds Institute of Data Analytics (LIDA) at University of Leeds and he has a particular interest in the use of Big Data for retail planning and consumer analysis.

Dr Julia Williams

Julia joined Adept Insight in May 2017 to lead our model development and analytics delivery.

She previously headed up the Consulting and Analytics team at GMAP Consulting (part of Callcredit Information Group), where she was responsible for the development and delivery of innovative data-driven insight services to support strategic retail network planning and store performance management.

Julia is a specialist in quantitative methods in geospatial analysis and planning and has an established record of developing and applying predictive models to inform planning and policy making.

She has in-depth knowledge and experience across European and global markets having successfully lead and delivered international project assignments for over 15 years.